Video Production- 3 Steps

Video Production- 3 Steps

Making a corporate film involves broadly the same techniques as making any other film but there are some differences between corporate films and say a feature film. While a corporate film revolves around an object such as brand, factory, product etc, in a feature film the core is the story line which comes from the film script. There might be similarities between a feature film and a corporate film if the corporate film is the story of a company, in the form of a promotional film. More commonly in corporate film, the concept of a story is replaced with that of a 'message', a sales pitch or an educational purpose. 

Generally video production is divided into three steps, which are discussed as follows:

Many of the questions asked above fall into the category of pre-production issues. In other words they are issues raised and answered in advance of the production days (or shooting days) to make that time as productive, efficient and successful as possible. Once the proposal has been fully thought through and discussed with the production company a full quotation can be put forward. A production schedule is then prepared by the film production company in which the shooting days are specified, equipment booked and a shooting script drafted. The shooting script outlines the schedule on the shooting days, specifies what will be filmed and where, and if there are any special requirements. After the shooting script has been finalized a detailed shot list will be drawn up for the shooting days. If a film is to have a voice over it is usual for the text to be drafted before the shooting script is developed. Ideally, this will be first drafted by the company, perhaps the marketing manager and then revised by the film production company based on their experience of the film making process. A smaller company would be advised to consult with an external marketing consultant who will be able to focus on the film as part of a coordinated marketing campaign.

Summary of pre-production:

• A clear proposal from Media Designs to your company and a discussion leading to a production schedule.
• A shooting script details the production days
• A shot list details the kinds of shots the director is looking for to fulfil your aims.

The production refers to the shooting days. This is the point where all those best laid plans are fulfilled. If everything is well prepared there is no reason why this shouldn't go smoothly. However, even the best of plans may have to be slightly modified depending on circumstances. Sometimes, the weather is always a factor in outdoor shoots and if budget allows, more time allocated to shooting should be made if possible to counter this. Most eventualities can be worked round with an experienced team but it is thoroughly recommended that your company key people are either 'on set' or easily contactable on the production days.

The post-production phase of any project involves editing the captured footage (film), adding captions and graphics, music and sometimes other sounds before outputting the compilation (or sequence) in a format suitable for screening, DVD and/or web streaming. We will do the following:

• Logging involves viewing all the captured footage and deciding what will be of use in the edit Digitizing or Capturing is the process of transferring the logged clips to the computer

• Editing involves manipulating the clips in such a way that the message comes across most effectively. Here, music is added, captions and graphics devised, possibly additional sounds recorded and added and a voice over added if required. This procedure also involves some subtle processes like grading, where the colours of the footage are tweaked to obtain a particular atmosphere or effect.

• Mastering is the outputting of the final copy of the movie in whatever format is required.

• Archiving is best made in a number of formats. Because video is very space-intensive it is not usually possible to archive the whole project after mastering has taken place. A digital master of the project will be taken without the source footage (which may be re-captured if absolutely necessary) and a tape master is also usually recorded. We will normally archive a project for one year after completion but we can supply the whole project on a DVD if required which will dramatically reduce the time of preparing re-edits.

Frequently Asked Ques

Questionnaire for Corp Video Production


By answering these questions, you can help us to create a concept and a plan that suits your needs...

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How Much Does It Cost To Make A Video? 

It would be great if there were a standard formula ...
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