The Impact of Customer Testimonials for Your Business

On Jun 01

There is a saying, that “If you ain`t going for Testimonials, you ain`t being convincing or engaging.” A testimonial is said to be far more effective than any other mode of presentation, keeping this thing in mind. These days’ testimonials are also presented in the form of video content.

A video testimonial has a power to build strong authenticity that enables to think about your services or products with immense confidence.  Testimonials are a huge factor when it comes to making buying decisions. That is why it can be noted that if you aren’t utilizing the praise your customers have for your business, you are missing out on a huge opportunity to have current customers help you sell to prospects.

In life, it can be seen that people get influenced by the opinions of others up to some extent. So what would be a better opportunity than influencing the society with the testimonials of the customers attached to your business? It has been analyzed that people are 63% more likely to purchase a product from a site if it has product ratings and reviews by customers. 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family. Customer reviews create a 74% increase in product conversion

These stats are significant enough to tell us that how customer testimonials hold a great value for your business and in the hearts of the society. Video Testimonials keep visitors on your site longer and increase the chances that they will make a purchase.

A testimonial video should always aim for simplicity. Up to some extent, people are less likely to go for the features of the product, what actually turns them on are the benefits cherished by the customers. Encouraging a genuine conversation or a casual chat with the customer will definitely bring out a perfect testimonial video. Because of the more genuine the conversation, the more believable the testimonial.

Word-of-mouth is a powerful thing especially when it is coming from your customers.  Testimonials given by your customers are a great way to bring positive online reviews directly to other potential buyers. Customer testimonial videos bring life and authenticity to your business in a way that quotes and text-based case studies just can’t compete with. Hearing a satisfied customer talking about their personal experience with your product or service not only leaves a good impression on new visitors, but also builds trust by backing up the claims you make about your business.

Always remember that by including customer testimonials directly within your website, you are giving website visitors information they want and need in order to make a buying decision. Testimonials on your website also provide SEO value and drive more traffic to your site, providing you with more potential leads. Testimonials are the sheer evidence that you actually do solve customers’ problems and in fact, offer some pretty cool benefits.

Also Read:
  Testimonials Videos and Their Importance For your Business