17 Nov What are corporate shoots and different types of corporate shoots?

Corporate shoots are type of shoots where photography is usually done to promote company’s brand and business and to lure the customers in order to have a strong and the best reach they can have. This type of photography involves the capturing of the images of company’s product, staff, architecture, working, factories and other things. Basically these shoots provides an overview to the customers about the company and its functioning.

Corporate shoots are very essential for the brand building and as mentioned earlier that the main focus is to gain the maximum reach which will help to raise the maximum funds for the company. Companies use these shoots to show how their work culture is and what makes them different from the others. Like every other shoot, corporate shoots are also of different types so let’s talk about them to know more!

Different types of corporate shoots are:

Product Photography: In this type of photography, a product made by a company holds the most importance or we can say the entire photoshoot revolves around it. The basic aim is to present the product in the best way to the customers so that more and more people buy and use it. It highlights your product and give the basic details about it.

Architectural Photography: It involves the capturing of the places, workstations or factories under the company. It shows the inside life of the factories and the company that how all things functions and the process through which a product is made. It also focuses on the architectural designs and aesthetics.

Fashion Photography: A model is hired to help promote a brand or the product in the market. In these photoshoots the photographer must makes sure that the product is the only centre of attraction for the audience and the model is there to highlight it. Posing of the model also plays an important role here.

Portrait Photography: Pictures of employees and group pictures are the main part of this photography. Companies often use this type of photoshoot to show their work culture and environment.

Event Photography: It covers all the events that are organised by the company. Seminars, summits, conferences, conventions, product launches and various other events. It is a prominent type of corporate shoot and generally used for advertising and publicity purposes.