There is a science behind what humans believe and are persuaded by.

The most convincing opinion for any person is their own, and the second best is the opinion of a person who is similar to them.

In order to put this into practice as a marketing tool and an employee induction tool, the concerned people have to be shown people that they relate to and hear their stories. Someone who can preferably give an impartial and unbiased view.

For Example, rather than companies telling about the capabilities of their product, a satisfied customer telling about his experience of using your product and how it changed his life is what can give an authentic touch to your credibility.

Authenticity is key when you want to convey a very important message which has to be not only displayed but also absorbed. There are several ways in which you can use case study videos as a tool to be highly convincing and have a high percentage of effectiveness. Media Designs has expertly crafted different methodologies for creating effective Case Study Videos.

Media Designs has seen that the reasons why Case study videos are more compelling is because we as humans naturally pay attention to motion and are emotionally swayed by storytellers.

Case study Videos can be adopted into several corporate practices:

1. Case Studies of Customers:

Case studies of people whose lives have been transformed by your product can be used in corporate videos to be shown to customers, employees in induction, stakeholders and potential clients to showcase the company’s high quality products. Seeing the authenticity of a customer’s experience has a powerful effect in explanation.

2. Case Studies for Employees:

Case studies can be used to create effective change by using them in health and safety videos. People recounting the mishaps caused by not following the health regulations have convinced more people to be cautious than simple instruction manuals or still photos. For example, In the past, Media Designs has produced many persuasive Operational Health and Safety Case Study Videos which has made positive impact in the life of people working there.

3. Case Studies as a Research Tool:

Case studies have an additional impact on corporations as well when customer experiences which are captured once through videos are shown to many different employees at once and can be used to improve or develop new products and services by the employees of the company.

The options of using Case study videos are endless; it’s only up to the creative usage of such an important tool.

Looking to make the perfect Case Study Video for your company?

Find us at www.mediandesigns.com

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info@mediandesigns.com

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