06 Apr What is a Product Launch Video?
A product launch video signifies a video utilized by a company, brand or business to launch a new product. The main motive behind such videos is to spread the word and awareness regarding their new product, leads its good recognition. It helps potential customers to grasp the concept of a new product in an interesting way.
Why is it important?
For an appropriate product launch video, brands must have a clear vision about how exactly they want to pitch their product. It should not just be a fancy representation of the product but more about the brand’s features and its efficiency. This will help in building a static customer interest otherwise, only storytelling or irrelevant over the top showcasing in the launch video can lead customers to lose interest in the product.
Major Components of a Product Launch Video
- Clear the 5 Ws: What is the product or what is it all about?
What are its uses?
Where can it be used?
Who – whom it is made for
How it can help the customers
- Effective and Brief Story: A compelling and short story helps the product to get the audience’s interest and trust. Connect with the audience by telling them precisely about the story regarding the brand. Like what inspired you and what is the inspiration behind the brand, what are your expectations from it? Doing that will help you to backup the customer’s emotions with the product.
- Create Excitement: If we explain the term excitement, it simply means to create hype among the audiences regarding the product. It will maintain curiosity in their minds. Do not showcase something so that if the product fails to match the audience expectation regarding that aspect, it might be a negative publicity for the brand itself.
- Choosy Catchy Music: An appropriate track that matches the video’s mood and should contain catchy betas as the music is one of the most important components for any video, interested customers also enjoys such product videos. It helps customers to recall the products key message instantly.
- Organize Contests and Offers: Make sure your customers are connected to the product via fun driven contests or festival and seasonal offers. This creates hype for the product launch video among the customers.
- Buzz about the Product Launch: Ensure that the video goes viral as much as possible, share it on different platforms like social media platforms, other websites and on your own website. Approach influences, brand ambassadors and your employees to share the video as much as they can. All this helps in creating pre – launch among the customers.
Some Examples of Product Launch Video
Review or Interview Videos: Make review videos or interview videos of some products to review and tell the audience about the product’s efficiency.
Animated or Graphic Product Videos: With the help of motion designs, create some catchy eye graphic and animated videos with good visuals and music.
Live Product Launch Videos on Social Media: In today’s time the maximum amount of the population streams social media for searching products their needs. Plan a launch video as part of your launch plan and call influencers, product creators and bloggers to add life to your event.
Post Behind – the – Scenes or Making of Videos: Post some fun driven behind the scenes videos and making of videos to add an entertainment aspect and customers excitement.
Un-boxing Videos: It is very appropriate to say that un-boxing videos have gained more attention than actual product advertisements and has only grown customer – boosting experiences.
Tutorial Videos: Showcase specific problems and the hustles that your product has the potential to solve. Introduce your product as the remedy of these problems and provide precise results to conclude your video.
Hence, a video advertisement or product launch video can make or break a brand’s reputation. Brands have to be Very Vigilant about the content they are about to showcase in their video launch video so that it can mark an impeccable effect on the vision of the target audience.
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